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Aug03
Why drive alone in the peak?
An interesting article in the May/June issue of ITS International discussed a Dutch experiment to test peoples' willingness to stop driving a single-occupancy vehicle in the peak.
Individual volunteers were able to decide how to change their trip pattern - car-pooling, public transport, cycling, flexible hours and home-working were all alternatives used.
Two different kinds of reward were offered for success. Some could have a smart phone with added services (travel and traffic information). Others were offered varying amounts of money - between 3 and 7 Euros for each peak trip avoided.
The 340 volunteers reduced their peak travel by 50%, and the greatest part of this was for a reward of 3 Euros a trip. Those who wanted to earn a smart phone did more peak avoiding than was necessary to earn it.
Those who cycled found the experience positive. They found it healthier and found themselves fitter as a result. They were also far less inclined to sit in rows of stationary traffic: they wanted to take positive action to avoid it. They found the travel information service very helpful in this respect.
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